Posted on July 20, 2014
In 2012, while large mainstream rock festivals sprung up in numbers, Zandari Festa quietly started as a town showcase festival, which focuses on ‘diversity’ and ‘togetherness', rather than size / populatiry. ’Celebrating its 3rd year in 2014, with long history of cooperation, Zandari Festa has announced its official partnership with festivals from around the world, such as Liverpool Sound City (UK), V-rox (Russia), Shanghai Zhujiajio Water Village Festival (China), and a Polish Culture Institute, Culture.pl (Adam Mickiewicz Culture Institute).
Liverpool Sound City(LSC) is a showcase festival in Liverpool, the city of Beatles, which hosts more than 3000 people in music industry every year. After some successful performances by severial Korean bands at LSC in 2013, David Pichilingi, CEO of LSC visited Zandari Festa last year and was impressed with many of the bands on display. In turn, this led to a Zandari Festa’s special stage for 4 Korean bands at LSC 2014. As the official partnership was announcement, David commented, ‘Sound City are delighted to be working in partnership with Zandari Fest. I attended the festival in 2013 and I was absolutely blown away by the depth and breadth of the talent. The Korean stage at Sound City is now a highlight of our annual UK event and over the medium term I am convinced there will be strong economic return for the artists and businesses who attend and take part. This partnership with Zandari makes this relationship wider and deeper and I look forward to making this even stronger over the coming years.’
Another partner, V-rox is the first showcase festival in Russia established in 2013. Last year, it had stages for famous Russian band Mumiy Troll, Japan’s Ego Wrappin’, and Korea’s No Brain, Apollo 18, and Goonamguayeoridingstella. Among the Korean bands, No Brain performed as one of the headliners and received mayoral citation of Vladivostok while NY times published photos from Gunamguayeoridingstella’s performance at the festival. Also among the V-rox musicians last year, So What? came to perform at Zandari Festa 2013, and shared the stage with the Korean bands that had attended V-rox that same year. This year, Galaxy Express, Idiotape, Dead Buttons, Hellivision will all participate V-rox festival.
Jimi Wang, the founder of well known Chinese record label, Music King Record, was a conference speaker at last year’s ZandariFesta. Through official partnership between Zandari Festa and Shanghai Zhujiajiao Water Village Music Festival(ZJJWMF), Shanghai’s largest Folk Music Festival, he promises not only more live music exchanges between Korea and China, but festival business exchanges as well.
Also, after participating last year’s ZandariFesta, a polish culture institute Culture.pl invited ZandariFesta to CoJestGrane European Music Fair and further agreed to strengthen relationship between two parties to create a new channel for cultural exchange.
With the new partnerships, ZandariFesta 2014 is ready to become more of an international showcase festival than ever before. Zandari Festa will be held in Hongdae Area from October 10th-12th. The organisers are now taking applications from artists who wish to perform. If you want to take part in the festival, you must register before August 10th. The is an English application form available here : http://www.zfesta.com/en/artists/apply/
For more information on the festival, check out the links below :
Official Site : http://www.zfesta.com/en/
Facebook : https://www.facebook.com/zandarifesta
Twitter : https://twitter.com/ZandariFesta